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Growth IQ

Get Smarter About the Choices that Will Make or Break Your Business

By: Tiffani Bova

0H 25M
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5 videobook chapters 25M
Many business leaders face a crisis of prioritization. Growth IQ author Tiffani Bova walks us through her ten steps to growing our businesses in the smartest way.
In the first part, we'll explore the core elements of business growth to focus on: Customer Experience, Customer Base Penetration and Optimized Sales.
In the second part, we continue on our journey of business growth by learning about the next three growth paths: Market Acceleration, Product Expansion, and Customer and Product Diversification. Bova uses the story of Netflix as a prime example.
In the last part, we'll understand the last three growth paths: Partnerships, Co-Opetition, and Doing Well by Doing Good. We'll see how these strategies helped businesses like Toms' Shoes and Kylie Cosmetics grow sustainably.
Bova ends her guidance with some wisdom on switching growth paths and discplined preparation before wrapping up everything we've learned.

What you'll learn

Length: 3 min

Many business leaders face a crisis of prioritization. Growth IQ author Tiffani Bova walks us through her ten steps to growing our businesses in the smartest way.

Length: 7 min

In the first part, we'll explore the core elements of business growth to focus on: Customer Experience, Customer Base Penetration and Optimized Sales.

Length: 6 min

In the second part, we continue on our journey of business growth by learning about the next three growth paths: Market Acceleration, Product Expansion, and Customer and Product Diversification. Bova uses the story of Netflix as a prime example.

Length: 5 min

In the last part, we'll understand the last three growth paths: Partnerships, Co-Opetition, and Doing Well by Doing Good. We'll see how these strategies helped businesses like Toms' Shoes and Kylie Cosmetics grow sustainably.

Length: 2 min

Bova ends her guidance with some wisdom on switching growth paths and discplined preparation before wrapping up everything we've learned.

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More about Growth IQ

Is your company recovering from a slowdown in growth? Or perhaps you can't figure out how to sustainably scale? In Growth IQ, author Tiffani Bova draws on decades of experience to identify ten growth paths to help your business conquer these challenges. You'll learn the tools needed to tackle growth in any business and what's worked for big brand companies like Netflix, Kylie Cosmetics, and Toms' Shoes. Whether you have a team of people or you're an individual trying to make these changes, Growth IQ will help you grow your company with confidence.

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Meet the Author

Tiffani Bova

Tiffani Bova has a background in sales, marketing, and customer service across both startup ventures and Fortune 500 companies. She played a pioneering role in crafting effective go-to-market strategies for cloud-based solutions. Bova's insights and contributions have been showcased in numerous esteemed publications such as Bloomberg, Harvard Business Review, and Forbes, among others. Additionally, she hosts the widely acclaimed podcast What’s Next! with Tiffani Bova, featuring interviews with prominent figures in the business realm like Arianna Huffington and Seth Godin. Renowned for her expertise, Bova is a frequently requested keynote speaker, having addressed over 400,000 individuals across six continents on topics like sales transformation and business model innovation. In recognition of her influence, Thinkers50 honored her as one of the world’s leading management thinkers in 2019.

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