Predictably Irrational

The hidden forces that shape our decisions

By: Dan Ariely

1H 42M
Trailer
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14 videobook chapters 1H 42M
The story behind Predictably Irrational: why a long-term hospital stay led Dan to study behavioral economics.
A look at how context and comparison influences our decision making.
Why first decisions are so important and how they impact later decisions long after.
Experimenting with the irrational power of "free."
The difference between social norms and financial norms, and how they function as two separate worlds.
The way our emotions bring out a Jekyll and Hyde in us all.
How our environment can lead to bad decision making and premature death.
The complexity of ownership, value, and loss aversion.
The issue with too many options.
How our expectations paint our own reality.
The placebo effect, and the how our beliefs can affect our experiences.
When given the chance, most people cheat a little bit...
The stories we tell ourselves to justify our actions.
Our concluding thoughts.

What you'll learn

Length: 6 min

The story behind Predictably Irrational: why a long-term hospital stay led Dan to study behavioral economics.

Length: 8 min

A look at how context and comparison influences our decision making.

Length: 10 min

Why first decisions are so important and how they impact later decisions long after.

Length: 5 min

Experimenting with the irrational power of "free."

Length: 9 min

The difference between social norms and financial norms, and how they function as two separate worlds.

Length: 6 min

The way our emotions bring out a Jekyll and Hyde in us all.

Length: 7 min

How our environment can lead to bad decision making and premature death.

Length: 7 min

The complexity of ownership, value, and loss aversion.

Length: 5 min

The issue with too many options.

Length: 8 min

How our expectations paint our own reality.

Length: 8 min

The placebo effect, and the how our beliefs can affect our experiences.

Length: 8 min

When given the chance, most people cheat a little bit...

Length: 5 min

The stories we tell ourselves to justify our actions.

Length: 5 min

Our concluding thoughts.

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More about Predictably Irrational

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable—making us predictably irrational.

Editorial Reviews

Meet the Author

Dan Ariely

Dan Ariely is the bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere.

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