What you'll learn
Length: 6 min
The story behind Predictably Irrational: why a long-term hospital stay led Dan to study behavioral economics.
Length: 8 min
A look at how context and comparison influences our decision making.
Length: 10 min
Why first decisions are so important and how they impact later decisions long after.
Length: 5 min
Experimenting with the irrational power of "free."
Length: 9 min
The difference between social norms and financial norms, and how they function as two separate worlds.
Length: 6 min
The way our emotions bring out a Jekyll and Hyde in us all.
Length: 7 min
How our environment can lead to bad decision making and premature death.
Length: 7 min
The complexity of ownership, value, and loss aversion.
Length: 5 min
The issue with too many options.
Length: 8 min
How our expectations paint our own reality.
Length: 8 min
The placebo effect, and the how our beliefs can affect our experiences.
Length: 8 min
When given the chance, most people cheat a little bit...
Length: 5 min
The stories we tell ourselves to justify our actions.
Length: 5 min
Our concluding thoughts.
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More about Predictably Irrational
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable—making us predictably irrational.